Communication
 
When interviewing, clear communication is key.  Learning the economy of language and when to be comfortable with silence will have you take control of even the most challenging interview with the most seasoned interviewers.  

Resonance of Message
 
On any given day, there are thousands of interviews happening simultaneously throughout the world.  Learn how to use oral language and body language to convey your thoughts to make maximum impact and ensure viewers remember you and most importantly your message. 
 
Handling Difficult Interviews and interviewers
 
It is the interviewer's job to push boundaries and try to get you to talk about information you likely do not want to discuss. Giant Apple's Media Training arm will help you anticipate questions and attitudes before the interview begins and give you the necessary tools to manage questions and remain on the offensive.  
 
Media Comprehension
 
Let Giant Apple's vast media experience be your GPS into the industry. We understand the personalities, what stories journalists want to cover and what motivates interviewers.  Understanding the psychology of your interviewer is critical to a successful interaction. 
 
We provide insights into how media outlets operate, the types of stories they cover, and the expectations of journalists.
 
Comprehending AI
 
Any media training must include a crash course and ongoing conversations about AI. Giant Apple remains at the forefront of how AI is used in the media. We discuss AI's role in media bias, false narratives, and how to distinguish proper use of AI vs.erroneously  generated content meant to influence behavior and create deliberate bias.   
 
We will also talk about the tremendous advantages of AI and how it can be used to your advantage in achieving your goals when interacting with the media and how the media uses AI to be better journalists.  
 
Media Training for Public Relations Professionals
 
Let us help you help your client to make sure they shine.
We will provide you with all of the necessary tools from the aforementioned to help you give your clients media confidence.  
 
We do this in a variety of ways:
 
1. Train Account Execs and Managers
2. Train Clients Directly
3. Agency Media Training Bootcamp which includes two days of extensive training, role playing and input from those on both sides of the interview.  We also have fun.